This Privacy Policy ("Policy") explains how Orsella ("we", "us", or "our") collects, uses, stores, and shares personal information when you visit our website, make a purchase, or otherwise interact with us. It also describes your rights and choices regarding your personal data.

Orsella is a premium handbag brand founded and operated in India. We are committed to protecting your privacy and processing your personal information responsibly, in accordance with the Digital Personal Data Protection Act, 2023 ("DPDPA") and other applicable Indian laws.

By accessing or using our website orsellamoda.com, placing an order, or signing up for our communications, you acknowledge that you have read and understood this Policy. If you do not agree, please discontinue use of our services.

We collect personal information only to the extent necessary to provide you with a seamless and high-quality experience. The categories of information we collect include:

a. Information You Provide Directly

– Account & Registration: Name, email address, phone number, date of birth, and password when you create an account.

– Purchase & Checkout: Billing name, shipping address, email, phone number, and payment details (processed securely through our payment partners).

– Customer Service: Any information you share when you contact us by email, phone, WhatsApp, or live chat — including your name, order details, and the content of your query.

– Newsletter & Marketing Sign-up: Name and email address.

– Surveys, Contests & Promotions: Any information you choose to submit in connection with such activities.

b. Information Collected Automatically

– Device & Technical Data: IP address, browser type, operating system, device identifiers, and time zone.

– Usage Data: Pages visited, products viewed, search terms, referral source, and session duration.

– Transaction Data: Purchase history, returns, and interactions with our checkout flow.

– Cookies & Tracking Technologies: Data collected via cookies, pixels, tags, and web beacons. See Section 8 (Cookies) for details.

c. Information from Third Parties

– Payment processors and logistics partners may share transactional or delivery-related information with us.

– Social media platforms may share information about your interactions with our content, where you have authorised this.

Marketing and analytics partners may share aggregated data that helps us understand how visitors find and use our site.

We use the personal information we collect for the following purposes:

– Order Fulfilment: To process payments, confirm orders, arrange shipping and delivery, handle returns and exchanges, and issue invoices.

– Account Management: To create and manage your Orsella account, and to verify your identity.

– Customer Support: To respond to your questions, complaints, and service requests.

– Marketing & Communications: To send you updates about new collections, exclusive offers, and brand news — where you have provided your consent or where we have a legitimate interest in doing so.

– Personalisation: To tailor the content, products, and advertisements you see based on your browsing behaviour and purchase history.

– Analytics & Improvement: To understand how our website is used, identify areas for improvement, and develop new products and features.

– Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions and other illegal activities.

– Legal Compliance: To comply with applicable laws, regulatory requirements, court orders, or government requests.

– Business Operations: For internal record-keeping, auditing, and other legitimate business purposes.

We also use anonymised and aggregated data (which cannot identify you) for research, statistical analysis, and reporting purposes.

We retain your personal information for as long as your account is active, or as long as is necessary to provide our services, fulfil the purposes described in this Policy, or meet our legal and regulatory obligations.

Retention periods may vary depending on the nature of the information, applicable legal requirements, contractual obligations, and legitimate business needs. 

If you close your account or request deletion of your data, we will erase your personal information within a reasonable timeframe, except where retention is required by law — for example, for tax, accounting, fraud prevention, or dispute resolution purposes.

Customer service records are retained for as long as necessary to support service delivery, trend analysis, and reporting.

With your consent, we will send you marketing communications by email, SMS, or WhatsApp — including updates on new arrivals, seasonal campaigns, and special offers.

You may withdraw your consent at any time by:

– Clicking the "Unsubscribe" link in any email we send you;

– Updating your preferences in your Orsella account;

– Contacting our team at hello@orsellamoda.com.

Once you opt out, we will stop sending marketing communications within a few business days. Note that we may still send you transactional messages (such as order confirmations and shipping updates), which are not marketing in nature and cannot be opted out of while you remain an active customer.

We run targeted digital advertising to reach existing and potential customers across platforms including Google, Meta (Instagram and Facebook), and other advertising networks.

We may use cookies, pixels, and similar technologies to show you Orsella advertisements based on your prior visits to our website, your search history, and your interests. These technologies allow us to track conversions and measure the effectiveness of our campaigns.

You can opt out of personalised advertising through the following:

– Google: https://www.google.com/settings/ads

– Facebook/Instagram: https://www.facebook.com/settings/?tab=ads

– Digital Advertising Alliance opt-out: https://optout.aboutads.info/

Please note that opting out of targeted advertising does not mean you will stop seeing Orsella advertisements — only that they will not be personalised based on your data.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only in the following limited circumstances:

– Service Providers: We work with trusted third-party vendors who assist us in operating our business, including payment processors, logistics and shipping companies, warehousing partners, email marketing platforms, and website hosting providers. These parties are contractually bound to process your data only on our instructions and in accordance with applicable law.

– Analytics & Advertising Partners: We may share usage data with analytics providers (such as Google Analytics) and advertising platforms to help us understand customer behaviour and run targeted campaigns.

– Legal & Regulatory Bodies: We may disclose your information to law enforcement agencies, regulators, courts, or government bodies if required by law, or if we believe such disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our customers.

– Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred to the successor entity. We will notify you and ensure that your data continues to be protected under a policy consistent with this one.

– Certain service providers engaged by Orsella may store or process personal data outside India. Where such transfers occur, Orsella shall take reasonable steps to ensure that personal data continues to receive an appropriate level of protection in accordance with applicable law.

All third-party service providers with whom we share data are required to implement appropriate security measures and may not use your personal data for their own purposes beyond what is strictly necessary.

Our website uses cookies and similar tracking technologies to improve your browsing experience, remember your preferences, and provide us with analytical insight.

Types of Cookies We Use

– Strictly Necessary Cookies: Essential for the website to function correctly. These include cookies that enable shopping cart functionality, secure checkout, and navigation. You cannot opt out of these.

– Functional / Preference Cookies: Remember your choices (such as language, region, and login status) to provide a more personalised experience.

– Analytics Cookies: Help us understand how visitors use our website — which pages are most visited, how long users stay, and where they came from. We use tools such as Google Analytics for this purpose.

– Advertising & Targeting Cookies: Used to deliver advertisements relevant to your interests, and to track the performance of our marketing campaigns.

Managing Your Cookie Preferences

When you first visit our website, you will be asked for your consent to place non-essential cookies on your device. You may:

– Accept all cookies for the full website experience;

– Accept only necessary cookies by selecting the relevant option at the cookie banner;

– Manage or delete cookies at any time through your browser settings.

Please be aware that disabling certain cookies may affect the functionality of our website and your shopping experience. For more information about managing cookies, visit www.allaboutcookies.org.

We take the security of your personal information seriously. We have implemented appropriate technical, administrative, and physical safeguards designed to protect your data from unauthorised access, disclosure, alteration, or destruction. These measures include:

– Secure HTTPS encryption across our website;

– Restricted access to personal data on a need-to-know basis among our team;

– Data processing agreements with all third-party service providers;

– Regular review of our security practices.

While we implement reasonable security measures to safeguard personal information, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, Orsella cannot guarantee absolute security of personal information. You are responsible for keeping your account credentials confidential and for notifying us immediately if you suspect any unauthorised use of your account.

Under the Digital Personal Data Protection Act, 2023 and other applicable Indian laws, you have the following rights in relation to your personal data:

– Right to Access: To request a copy of the personal information we hold about you.

– Right to Correction: To request that we correct inaccurate or incomplete personal information.

– Right to Erasure: To request that we delete your personal information, subject to legal retention obligations.

– Right to Withdraw Consent: To withdraw consent for any processing activity based on your consent, at any time, without affecting the lawfulness of prior processing.

– Right to Grievance Redressal: To raise concerns about how your data is being processed and have them addressed in a timely manner.

– Right to Nominate: To nominate another individual to exercise your privacy rights on your behalf in the event of your death or incapacity.

To exercise any of these rights, please contact our Grievance Officer (see Section 12) or write to us at hello@orsellamoda.com. We will respond to your request within the timeframes stipulated under applicable law.

Our website and products are intended for individuals aged 18 years and above. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete that information from our records.

If you believe that a child has provided us with personal data, please contact us at hello@orsellamoda.com and we will address this promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will notify you by:

– Posting a notice on our website;

– Sending an email to the address associated with your account (where significant changes are made).

The revised Policy will be effective as of the date indicated at the top of this page. We encourage you to review this Policy periodically. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Policy.

If you have any questions, feedback, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:

Email: hello@orsellamoda.com

Website: orsellamoda.com

Address: D-56, Site 2, Panki Industrial Area, Kanpur, UP, India

Orsella is a brand operated by MINIMAX ENGINEERS PRIVATE LIMITED